Alexander Atkins is Mr. Essentialist - life isn't about owning a bulk of things, but rather cherising a curated collection of high-quality life essentials. What was once a hobby in 2012 has quickly blossomed, making Alexander an expert in the world of luxury style, grooming, travel, and hospitality. Alexander shares his expertise with his followers with genuine care - he only promotes brands, services and experiences that he's vetted and truly loves. He uses his sharp and minimalistic aestheic to inspire modern men everywhere.
Alexander has worked with a variety of top-tier brands such as BOSS, Jo Malone, YOOX, Oliver People's, Mr. Porter, and Jimmy Choo. His capabilities range far and wide - brand consulting, content creation, event hosting, and targeted social media promotion.
Alexander believes that menswear should be refined, functional, and elegant. In addition, Alexander works hard to ensure that quality men's grooming is appreciated, understood, and accesible